In part this is often because they are in fact expecting results from the platform – and the people using it – that aren’t even possible. In other cases they expect results too soon, or to come easily – this IS the internet after all right?! Everything is instant now, right?
“Don’t be upset by the results you didn’t get with the work you didn’t do.”- Unknown
There are no short cuts. Either you must put in the time and effort to make your web presence great, or you’ve got to get (hire) someone else to do it. For you brave souls daring to take hold of your digital destiny and boldly go into the wilds of social media marketing on your own…here are some real quick tips:
Post Well. Post Often.
This does not mean that you need to create an endless flood of clutter, or buy me buy me buy me buy me posts – that is what is called flooding; it can cost you more customers than it will ever gain you.
Experts will argue how much is too much and the golden frequency ratio but a good minimum is at least 3 times a day, depending on the network.
Be Relevant. Be Interesting.
This ties into the first tip. Your frequency can increase without danger of becoming background noise if you actually have something worth saying. Do not be a repeating parrot. It’s better to say nothing than to babble.
To some extent this also means stalking your followers. See what they are posting, learn what they like, listen to and more importantly reply to any and all comments.
Engage. Engage. Engage.
What does that even mean? In some ways it’s taking those first two components and putting them together. It also means following up on any follower interaction; also using your profile to interact with other businesses as well. ( i.e.: Use Facebook As )
Know the System.
Until you’ve pressed every button you’ve only just begun to learn. Get in there and push every button until you know what most of them do. Be comfortable in knowing how to like, share, retweet, vote up, and comment – whatever the verb of the particular network you are leveraging may be.
Bonus Tip: Funnel Your Traffic.
A technique that even some so-called page admins miss, brought to you by Captain Obvious: When you share a link to someone else’s site, blog, news post, or picture you are essentially GIVING them traffic. Traffic you could be directing to your own profiles or hub website. So make sure that whenever you can you are creating links and sharing things from your website. That doesn’t mean a constant flood of buy my stuff – that means that if you have the ability to create content on your site (like i sometimes do on this blog for instance) do so; if you don’t try to at least link intermediately from your social profiles to your website. It’s watered down link juice in some capacity, but it can mean more real human traffic.
If you’re a small business struggling to wrap your head around social media marketing I’d love the opportunity to talk with you and see how I might be able to help. Use the links on this site to get in touch; don’t hesitate to send me your questions.
For those of you looking to be guru’s (i don’t know why you would) here’s a social media mantra for you to practice: KNOW your client base. WORK your niche market. CREATE engaging content.